Fiji - Trade Promotion and Advertising Fiji - Trade Promotion
The majority of Fijians receive information from radio and television. Advertising and trade promotions are important marketing tools in Fiji. In particular, foodstuff and consumer products should be promoted heavily via a full range of mass media.
There are three commercial free to air stations (Fiji TV, Mai TV, and FBC TV) and one pay provider (Sky Pacific) on which companies can promote and advertise their products and services. The two main radio broadcasters, Communications Fiji and Fiji Broadcasting Corporation, operate a total of eleven radio stations broadcasting in English and Fiji's other two main vernacular languages, the indigenous iTaukei language and Hindi.
There are two major English-language newspapers, "The Fiji Times," and "The Fiji Sun,” which largely cater to an urban readership. The newspapers "Nai Lalakai" and "Volasiga" can be used for marketing to the iTaukei sector of the population, and the Indian-language newspaper "Shanti Dut" for Indo-Fijians.
Companies in Fiji also use three business monthly magazines, “Pacific Business,” “Islands Business,” and “Business Melanesia” for advertising. There are a several lifestyle magazines including Marama, Turaga, and Mai Life, which also accept paid advertisements.
Special promotional campaigns are frequently conducted at local shopping centers. Movie theater and television advertisements are also means of reaching the public.
There are two major trade shows held annually where products can be promoted: “Showcase,” a consumer fair held in Suva that is organized by Communication Fiji’s Total Event Company, and the hospitality industry show “HOTEC” targeting hotels and resorts which is organized by the Fiji Hotel and Tourism Association.