Discusses the state of direct marketing and what channels are available for companies to use direct
Last Published: 9/12/2019
In El Salvador, direct marketing is widely used.  Companies use catalogs, flyers and mailers but far less in comparison to the United States. Most often a marketing piece is inserted in newspaper or a magazine. Also, ads are placed in utility bills. Distributing flyers at busy street corners and parking lots is common. Marketing through contact centers is aggressively used by telecommunication companies and the financial sector, particularly banks and credit card companies.

Digital direct marketing is in its nascent stage in El Salvador. Companies are just becoming comfortable using text messaging, social media (mainly Facebook), email, electronic billboards, and blogs to reach Salvadoran consumers.

 
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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El Salvador Business Registration Marketing