Croatia - Trade Promotion and Advertising Croatia - Trade Promotion
Trade events and fairs continue to be popular in Croatia. The single largest event in Croatia is the annual Zagreb Fall Fair (September), which attracts nationwide attention and includes numerous foreign exhibitors. The Zagreb Fair Authority organizes a number of industry-focused or specialty exhibitions during the year in sectors such as consumer goods, food processing, environmental technology, medical equipment, pharmaceuticals, automobiles and automotive parts, information technology, textiles and apparel, wine, etc. For more information on these events, contact:
Zagreb Fair
Avenija Dubrovnik 15
10 020 Zagreb, Croatia
Tel: (385)(1) 650-3111
Fax: (385)(1) 652-0643
E-mail: zagvel@zv.hr
Internet: Zagreb Fair
The U.S. Commercial Service can assist U.S. exporters to organize a tailored company or product presentation to a selected audience. The standard Single Company Promotion fee-based service includes room and equipment rental, invitation list preparation, invitation mailing, event organization and follow up. For additional information, please e-mail the U.S. Commercial Service office at: office.zagreb@trade.gov.
Advertising
While the number of publications is growing, television (which reaches 90% of the market) is the most important media in Croatia for advertising. Outdoor advertising is also growing. By distribution, about 60% of advertising expenditure goes to TV, 15% to newspapers, 10% to magazines, and 5% to outdoor billboards. Radio is experiencing growing interest, currently receiving about 10% of advertising expenditures.
Croatia has four state-owned and five private TV channels as well as five regional and six local channels; satellite and cable TV bring dozens of other channels into the market. The most advertised products are telecommunications, vehicles, financial institutions, beverages and newspapers. Croatian regulations prohibit television advertisement of tobacco, alcohol, and spirits.
The six national daily newspapers account for 60% of advertising expenditures for print periodicals.
More than 6,000 billboards populate Croatia. Prices range from $140 per month to $265 per two-week period depending on frequency and category. It is recommended that 150-200 billboards be used for a nationwide launch campaign.
Key TV stations include state-owned Croatia Radio Television, and privately-owned RTL and Nova TV (the latter being acquired by KKR, a large U.S. private investment firm, via its portfolio company United Group). Key Internet service providers include T-Com, Iskon, VipNet, Amis, Optima, and Metronet. There are many international advertising firms with offices in Croatia and a substantial number of Croatian advertising agencies. Public relations agencies are also available. Contact details are available from the U.S. Commercial Service.