Describes what is customary in the market for sales and customer support.
Last Published: 8/6/2019

After-sales service and customer support are new concepts in Cambodia.  The limited supply of spare parts for some brands of automobiles, for example, has contributed to the failure of those brands to increase market share against brands with more readily available parts.  Depending on the products and services, Cambodian agents, distributors, and consumers may expect after-sales services from their U.S. suppliers, including product warranties for a specified period, training, advertising and promotion, and availability of spare parts.  Providing after-sales service could be an effective method of boosting sales and winning customer loyalty.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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Cambodia Trade Development and Promotion