Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 9/16/2019
  • American products are widely recognized and accepted for their quality, reasonable prices, and overall value. These three factors sell well in Bulgaria.
  • Sales materials and labels must be in Bulgarian.
  • Statistics on market size can be unreliable and should not be used as a sole indicator when analyzing the Bulgarian market.
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Bulgaria Trade Development and Promotion