Describes what is customary in the market for sales and customer support.
Last Published: 9/16/2019
Bulgarian retail and industrial consumers alike expect after-sales service, customer support, and warranty commitments when purchasing imported products.  All three are considered important in developing and maintaining customer loyalty.  Depending on the product, it is strongly recommended that U.S. exporters consider having an EU-based service repair facility.
 
Most U.S. companies operating in Bulgaria provide training for their distributors/agents.  Training agents/distributors in the U.S. is recommended in order to communicate the firm's distinctive corporate policies, behavior and standards.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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Bulgaria Trade Development and Promotion