Brazil - Trade Promotion and Advertising Brazil - Trade Promotion
There are three main ways for U.S. companies to advertise in Brazil: through a U.S. public relations firm with an office in Brazil, a local PR company in Brazil, or direct contact with a local newspaper or magazine - some of which have a dedicated international department. With its well established and diversified industrial sector, Brazil has a variety of specialized publications that can provide excellent advertising outlets that target a multitude of trade and consumer audiences. TV advertising can be an especially important marketing channel for Brazil’s growing consumer base. The top advertising categories by expenditure are trade and commerce, consumer services, culture, leisure, sports and tourism, media and public and social services.
The most popular magazine in Brazil, with a circulation of over one million copies, is the weekly Veja, published by the Abril Publishing Company. Like many places, daily newspaper circulation is declining, but tabloids still lead the pack:
| Maganizes and Newspapers in Brazil | |||
| Newspaper | State | Daily circulation | Format |
| Super Noticia | Minas Gerais | 156,572 | Tabloid |
| O Globo | Rio de Janeiro | 130,417 | Broadsheet |
| Folha de Sao Paulo | Sao Paulo | 121,007 | Broadsheet |
| O Estado de Sao Paulo | Sao Paulo | 114,527 | Broadsheet |
| Zero Hora | Rio Grande do Sul | 100,979 | Tabloid |
| Valor Economico | Sao Paulo | 29,382 | Broadsheet |
| Correio Braziliense | Distrito Federal | 26,493 | Tabloid |
| Estado de Minas | Minas Gerais | 26,366 | Tabloid |
| Digital Press in Brazil | ||
| Digital Press | State | Digital circulation |
| Folha de Sao Paulo | Sao Paulo | 164,327 |
| O Globo | Rio de Janeiro | 112,987 |
| O Estado de Sao Paulo | Sao Paulo | 88,745 |
| Zero Hora | Rio Grande do Sul | 80,150 |
| Super Noticia | Minas Gerais | 48,143 |
| Valor Economico | Sao Paulo | 28,985 |
| Estado de Minas | Minas Gerais | 25,356 |
| Correio Braziliense | Distrito Federal | 18,427 |
Trade fairs are another important marketing tool. The city of São Paulo hosts around 300 trade fairs per year. Other principal cities host significant shows as well, e.g. Rio for the oil and gas industry and Belo Horizonte for mining. These events attract many visitors and exhibitors from Brazil and foreign countries. Specialists from the CS Brazil participate in many of these events, and can help you arrange meetings with potential agents, distributors, lawyers and customers at these trade shows.