Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 7/22/2019

Direct Marketing is common and widely used by local companies.  It is considered to be the most effective form of marketing.  The most common forms of direct marketing in Botswana are text messaging, pamphlets and brochures (delivered by hand or mail), internet (through email and social media), radio and television promotions, and salesperson visits.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


More Information

Botswana Market Access Trade Development and Promotion