Bosnia - Trade Promotion and Advertising Bosnia - Trade Promotion
Trade shows are a common vehicle for company promotion in BiH. Local and regional firms rely on trade fairs to establish business connections, gain market visibility, and learn about new products. Trade shows are held throughout the country. The most important shows take place in Sarajevo, Banja Luka, Zenica, Mostar, and Gradacac. For agriculture and food trade shows, please visit the U.S. Embassy Sarajevo’s website.
Advertising
Electronic media (television, cable TV, and radio), outdoor advertising, print media, and online media are the leading advertising mediums. The standard means to pursue advertising services is to contact one of the many advertising agencies in BiH. Media Group and Media Pool are two key advertising groups. Media Group includes BBDO and McCann Erickson, while Media Pool consists of SV-RSA, Fabrika, J.W. Thompson, Communis and M.I.T.A. Group/Saatchi & Saatchi. There are also several smaller, locally-owned firms, such as Via Media.
The broadcasting scene is crowded, with three public Public Broadcasting Service (PBS) broadcasters at the state and entity level, 12 local public TV stations, 45 private TV stations, and 144 radio stations (78 private, 62 public, 3 PBS, plus 3 non-profit). The full list of TV and radio broadcasters is available on the Communications Regulatory Agency’s website.
Among the most popular private TV stations are NTV Hayat, TV Pink, OBN, BNTV, ATV, TV1, and N1. The three public broadcasters are a state-level TV and radio station (BHT), as well as two entity-level TV and radio stations (FTV and RTRS).
Mareco Index Bosnia, a member of Gallup International, and Ipsos are leading public opinion, media and market research companies in BiH. Both companies conduct consumer, media, and public opinion research throughout the country.