Benin - Distribution and Sales Channels Benin - Distribution & Sales
Benin’s population is concentrated in the southern part of the country, particularly in greater Cotonou and surrounding areas. Retailers and consumers typically cluster in established public markets. The wholesale sector is dominated by Lebanese, Indian, Pakistani, Chinese, and Beninese businesses. The Dantokpa market in Cotonou is one of the largest markets in West Africa. Informal re-export through Benin to Nigeria is estimated to account for 80 percent of Benin’s imports and remains a significant component of local commerce.
The Port of Cotonou is a major gateway to Nigeria, and to landlocked countries such as Burkina Faso, Niger, Mali, and Chad. Cargo arriving in the port is transported by road on trucks to various local and neighboring destinations.