Barbados - Selling Factors and Techniques Barbados - Selling Factors
Advertising is of particular importance in the Barbadian market. Along with direct marketing, companies also utilize advertising via print media and the radio stations. Other techniques that have been employed include promotion of a new product or service at public venues, focus groups, and company presentations.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.