Bahrain - Trade Promotion and Advertising Bahrain - Trade Promotion
Bahrain-based trade shows can provide U.S. firms with an opportunity to increase brand awareness, identify investment opportunities, and locate trade partners, importers and distributors. The Government of Bahrain wants to attract new exhibition and conference participants and expand Bahrain’s role as a regional exposition and conference hub. There are plans to build a new exhibition hall near the Bahrain International Circuit in Zallaq.
The Bahrain Tourism and Exhibitions Authority, Hilal Conferences & Exhibitions and Arabian Exhibition Management (www.aemallworld.com/) are Bahrain’s leading organizations for organizing local and international trade shows and exhibitions. Leading exhibitions in Bahrain include:
- The Bahrain International Air Show
- The Gulf International Industry Fair
- Jewellery Arabia: www.jewelleryarabia.com
- The Middle East Oil & Gas Show & Conference
Radio and Television
Bahrain Television (BTV) is the country’s national network, with separate Arabic and English broadcast channels. Radio Bahrain is the main radio station, broadcasting in English on bandwidth 96.5 FM and 99.5, and in Arabic on 92.3 FM. Dubai-based OSN is the primary provider of subscription (cable) television in Bahrain.
Newspapers and Magazines
There are two daily English-language newspapers in which companies can advertise: the Gulf Daily News and the Daily Tribune. Each has a business section that is predominantly read by expatriates. Bahrain has several Arabic-language newspapers. The largest are Al Ayam, Akhbar Al Khaleej, Al Watan News and Al Bilad. The primary business-oriented publication is Al Ayam’s economic supplement. Business-oriented magazines include Trade Arabia, Gulf Construction, Gulf Industry, Arabian Oil & Gas and the business intelligence website Zawya. English-language lifestyle magazines include Time Out Bahrain, bizbahrain, Bahrain This Month, Woman This Month, and FACT Bahrain.