Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.
Last Published: 2/12/2019

Radio, television, internet and print media are widely available for advertisers, and creative businesses have adopted more modern means, such as painting the sides of public buses. Glass stands with flipping ad posters and billboards have become a common method of advertising. Television holds the majority of the advertising industry's market share.  Advertising can be arranged through local advertising agencies, or directly with TV stations, radio stations, and the press. Telemarketing (advertising through TV, with call-in numbers to order directly) is also common. Cable and satellite television are expanding their reach and offer another advertising medium.  Internet advertising has grown significantly over the past few years as the number of Internet users in Armenia has increased. Several internet companies specialize in designing web pages and advertising.

In 1996, Armenia adopted the Law on Advertising that sets advertising standards and principles, this includes a mandate making Armenian the official language for advertising.  Armenian text may be accompanied by text in a foreign language, provided the latter appears in smaller script. This provision does not apply to newspapers, special publications, trademarks, etc…, that are issued or printed in foreign languages. An advertisement may be copyrighted under Armenian law.

The Ministry of Health’s permission is necessary for advertising pharmaceuticals, medical equipment, or treatment methods. The law prohibits advertisements promoting the stimulating or relaxing effects of alcohol and cigarettes. Advertising for weapons (except sports and hunting weaponry) is prohibited. Specific restrictions apply to advertising banking, insurance, and other financial services and institutions. Unfair or inaccurate advertising is prohibited, and the Civil Code allowscivil action for legal entities or persons whose rights have been violated as a result of unfair or false advertising.

Major media outlets in Armenia include:
Public TV Company of Armenia- (www.1tv.am)
Kentron- (www.kentron.tv)
Armenian TV-(www.armeniatv.am)
Shant TV-(www.shanttv.am)
 
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


More Information

Armenia Trade Development and Promotion