Angola - Selling Factors and Techniques Angola - Selling Factors
Angola is a Portuguese-speaking country. Outside of the petroleum sector, English is not widely spoken, even among top government officials or business leaders. Ability to do business in Portuguese is essential to succeed in the non-petroleum sectors. The Government requires labeling in Portuguese for all imported goods, especially in the healthcare sector for medicines, cosmetics, hair care products, skin care and processed food.
The best way to do business in Angola is to find a local distributor or representative to handle business development throughout the country. The selected distributor or representative should be financially solid, have the capacity to stock inventory and aftermarket parts, and to provide technical support for the specific products. The distributor or agent should also be able to handle the complex import process, and demonstrate strong existing end user client ties, especially if the target client is the Angolan government. U.S. companies wanting to establish strong Angola market presence also need to provide ongoing management oversight and training for the distributor/representative.