Blue Australia Trade Mission

This trade mission is designed to provide a key opportunity for U.S. suppliers of water and wastewater treatment equipment and services to expand their presence in the Australian market. To help firms leverage opportunities a top level Department of Commerce executive will be leading this matchmaking mission.


Sydney, Brisbane, and Melbourne, Australia


September 12-15, 2011


Solid Economy with Strong Interest in U.S. Products and Services

  • Australia is the 14th-largest export market for U.S. goods
  • The U.S.–Australia Free Trade Agreement (FTA) allows U.S. products to enter Australia duty free. U.S. exports to Australia have jumped 56 percent since the FTA was signed in 2005.
  • Australia possesses a sound legal system, which is hospitable to foreign investors and exporters,

Major Push for Increases in Water and Wastewater Technologies

  • Despite the recent flooding that for the moment eased the drought situation, Australia still faces critical water issues.
  • The Australian government, at federal and state levels, is working on strategies and projects aimed at securing future water supply.
  • Australia spends an estimated USD4.2 billion each year on water and wastewater treatment. Direct purchases of capital equipment account for 20 to 30 percent of total spending.
  • As the value of water increases, industries that are major users of water will find it more feasible to treat their wastewater internally for re-use.

Why Participate

The goals of the Australian Water and Wastewater Industry Trade Mission are to increase U.S. water treatment equipment and services sales to Australia.

During the mission, participants will receive:

  • briefings on water and wastewater industry market;
  • introductions to potential agents/ distributors, facility administrators, and purchasing managers through group events;
  • site visits if applicable;
  • one-on-one business meetings tailored to each firm's interests; and
  • meetings with local business representatives and government officials, as appropriate.


Cost: $2,000 for a small or medium-sized enterprise (SME) and $2,500 for large firms. The fee for each additional firm representative (SME or large) is $450. Expenses for travel, lodging, meals, and incidentals will be the responsibility of each mission participant.

More Information

For more information e-mail