Step 2. Register at Search Engines

Most people use search engines to find information on the Internet, so website registration with multiple search engines is key to visibility. Search engines range from global in scope to search tools focused on small areas of information. There are a number of international search engines, some in native languages and characters (i.e., http://www.aaa.com.au/ or http://www.nomade.tiscali.fr/ ) or popular English search engines with international links (i.e., http://br.cade.yahoo.com/ ). Online exporters should register with search engines popular with the target audience in their target markets.

U.S. Commercial Service officers in your target market can help you identify popular local search engines. See also, research on the Top Internet Markets FAQ at left.

Step 3: Choose Web Host