Charles Prescott

The Power Of Direct

Charles Prescott

Vice President,
International Business Development and Government Affairs

Re-Introducing DMA:
Who We Are

Re-Introducing DMA:
Who We Are

§Leading global trade association
of business and nonprofit
organizations

§Founded in 1917 as the
Direct Mail Advertising Association

§Currently serving 4,800
corporate, affiliate, and
chapter members from
U.S. and 46 other nations

§Recently established new
strategic plan and brand identity

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