Trade Shows

U.S. export pavilions (at selected trade shows): The U.S. Export Pavilion is an exhibit that promotes the benefits of exporting and of using U.S. government export assistance. Participating agencies include the Foreign Trade Division of the U.S. Census Bureau, the U.S. Commercial Service, the Export-Import Bank of the United States (Ex-Im Bank), and the U.S. Small Business Administration. In addition to those U.S. government agencies, the National Customs Brokers and Forwarders Association of America participates by helping companies find a customs broker or freight forwarder in their area. Together, the participants focus on export education and on helping U.S. companies to do the following:

  • Research export markets
  • Find international buyers
  • Comply with export regulations
  • Finance international buyers
  • Ship products overseas

Regional promotions: The U.S. Commercial Service maintains the following regional websites that bring together the resources of dozens of overseas posts to provide regional information for current and prospective exporters, including upcoming trade shows.

Certified overseas trade fairs: The U.S. Commercial Service’s Trade Fair Certification program is a cooperative arrangement between private-sector trade show organizers and the U.S. government to increase U.S. exports and to expand U.S. participation in overseas trade shows. Participating U.S. companies benefit from expanded services and personal support to find their next export deal.

The program provides U.S. Department of Commerce endorsement, show-related services, oversight and coordination of event services, promotional support, exhibitor marketing facilitation, and in-country or show site assistance for private sector organizers to recruit and build a U.S. pavilion at selected foreign trade shows. The certified show and U.S. pavilion ensure a high-quality, multi-faceted opportunity for American companies to successfully export their products and services.

Trade show organizers may apply for Trade Fair Certification in order to offer U.S. exhibitors the export assistance services provided by the U.S. Commercial Service. Trade associations, American chambers of commerce, U.S. agents of overseas fair organizers, and other private sector entities that organize and manage international fairs overseas are eligible to seek certification to organize a U.S. pavilion.

RE&EE exports in action

Here are some examples of recent trade shows:

  • Representatives from the U.S Department of Commerce and the Ex-Im Bank were featured at the U.S. Export Pavilion at Waste Expo 2009, North America’s largest trade show serving the solid waste and recycling industries. Commercial Service specialists recruited and led buyer delegations to the expo from Cameroon, the Dominican Republic, Ghana, Japan, Kenya, Nigeria, Romania, Saudi Arabia, Ukraine, and Vietnam.
  • At the Renewable Energy 2009 Expo in New Delhi, a certified trade fair, U.S. Commercial Service staff introduced an Indian company, Evergreen Solar Systems, to Spire Corporation from Bedford, Massachusetts. Evergreen was also counseled by an Ex-Im Bank representative who attended the show. As a result, Spire made a multi-million dollar sale of its equipment used to manufacture solar technologies.

Where do I start?

Search the trade events database to find trade shows in the RE&EE sector.

To receive counseling on how the programs listed here can help you achieve your international sales goals, please contact your local U.S. Commercial Service international trade specialist.

More trade events/exports counseling programs

Return to the online guide "Trade Events and Export Counseling" section to read more about programs that can help RE&EE exporters.