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Conference Program

Sunday May 18, 2014

3:00 – 5:00

Registration
Location: 2nd floor

5:30 – 6:30

Welcome to Colombia
Speaker: Bill Burwell, Director, Baltimore, MD U.S. Commercial Service
Speaker: Cameron Werker, Senior Commercial Officer, U.S. Embassy, Bogota, Colombia
Location: Real Room (2nd floor)

6:30 – 8:00

Welcome Reception
Location: Terrace (1st floor)


Monday May 19, 2014

Morning Program

Plenary Session

8:00 – 9:00

Registration
Location: 2nd floor

9:00 – 9:30

Welcome to Trade Winds – The Americas
Speaker: Cameron Werker, Senior Commercial Officer, U.S. Embassy, Bogota, Colombia
Speaker: Benjamin G. Ziff, Deputy Chief or Mission, U.S. Embassy, Bogota, Colombia
Speaker: Arun Kumar, Director General, U.S. Commercial Service
Location: Real Room (2nd floor)

9:30 – 10:15

Colombia: A Market of Great Opportunities
Speaker: Cameron Werker, Senior Commercial Officer, U.S. Embassy, Bogota, Colombia
Location: Real Room (2nd floor)

10:15 – 10:45

Networking Break

10:45 – 12:15

Navigating the Colombian Marketplace to Achieve Success
Moderator: Martín Carrizosa, Partner, Prieto Carrizosa, President, Board of Directors, American Chamber of Commerce, Colombia
Panelist – Rick Garcia, President, Gulf Coast Avionics
Panelist – Jose Portero, Country Manager, Pioneer de Colombia
Panelist – TBC , CitiBank
Location: Real Room (2nd floor)

12:15 – 2:00

Lunch and Keynote Speaker
Santiago Rojas, Colombian Minister of Commerce (Invited)
Location: Terrace (1st floor)

Afternoon Program

Conference sessions and SCO appointments taking place concurrently

2:00 – 5:00

Senior Commercial Officer Consultations
Location: Ceiba Room (2nd floor)

2:15 – 3:30

Second Cities: looking beyond the Capitals
Speaker: Felipe Jose Vega Islas, CFO, Grainger
Moderator: Brian Brisson, Senior Commercial Officer, U.S. Embassy, Brasilia, Brazil
Contributor: Victoria Ibañez, Executive Director, American Chamber of Commerce, Barranquilla
Contributor: Maria E. Lloreda, Executive Director, Invest Pacific
Contributor: Maria Camila Salas, Executive Director, Invest in Cartagena
Contributor: Hernando Gomez, Project Manager, Grupo Argos, Medellin
Location: Real Room (2nd floor)

3:30 – 3:45

Networking Break

3:45 – 5:00

Known at home… a stranger abroad – Building your brand while protecting it!
Speaker – Alvaro Ramirez, Partner, B&R
Moderator – Ellen Lenny-Pessagno, Senior Commercial Officer, U.S. Embassy Santiago, Chile
Contributor – Juan Pablo Concha, Partner, Baker & McKenzie – President of American Chamber of Commerce Colombia IPR Committee
Contributor – Patricia Sousa, Legal Director, Pfizer Colombia
Location: Real Room (2nd floor)

7:00 – 8:30

Trade Winds – US Ambassador’s Reception
Location: U.S. Ambassador’s Residence

Tuesday May 20, 2014

Morning Program

Conference sessions, Senior Commercial Officer appointments, and Business to Business meetings taking place concurrently

8:00 – 12:00

Senior Commercial Officer Consultations
Location: Ceiba Room (2nd floor)

8:00 – 12:00

Business to Business Appointments
Location: Real Room 3 (2nd floor)

9:00 – 9:40

One continent, 12 countries, 6 agreements, making FTAs work for you
Speaker: Mike Allocca, President, Allocca Enterprises
Moderator: Daniel Crocker, Regional Director for the Western Hemisphere, U.S. Commercial Service
Location: Real Room 1 (2nd floor)

9:40 – 10:00

Networking Break

10:00 – 10:45

Enhancing your Customer’s Experience by Understanding Cultural Differences
Speaker: Julio Banfi, Regional Sales Director – Andean Region, United Airlines
Speaker: Saul Rotsztain, Senior Advisor for the Americas, BCIU
Moderator: Isabella Cascarano, Senior Commercial Officer, U.S. Embassy Santo Domingo, Dominican Republic
Location: Real Room 1 (2nd floor)

11:00 – 11:45

Build your Business Regionally: Infrastructure and Public Private Partnerships
Speaker: Fabiola Sojet, President, GE Colombia
Moderator: Dorothy Lutter, Senior Commercial Officer, U.S. Embassy Mexico City, Mexico
Location: Real Room 1 (2nd floor)

11:45 – 1:30

Lunch
Location: Terrace (1st floor)

Afternoon Program

Conference sessions, Senior Commercial Officer appointments, and Business to Business meetings taking place concurrently

2:00 – 5:00

Senior Commercial Officer Consultations
Location: Ceiba Room (2nd floor)

2:00 – 5:00

Business to Business Appointments
Location: Real Room 3 (2nd floor)

1:15 – 2:15

Social Media in Latin America – Who is using it, what are they using, and how to be a part of it
Speaker: Laura Camacho, Country Manager, Colombia, Central America & Caribbean, Google
Speaker: Paola Aldaz Biere, Director of Marketing, Coca-Cola Servicios de Colombia
Moderator: John Coronado, Senior Commercial Officer, U.S. Embassy Panama City, Panama
Contributor: Steven Wells, Managing Partner, KoMarketing Associates
Contributor: Andres Gutierrez, CEO, Tappsi
Location: Real Room 1 (2nd floor)

2:30 – 3:15

Understanding Distribution and Labelling
Speaker: Javier Arostegui, VP Customer Service and Logistics, Colgate Palmolive
Speaker: Jose Acosta, UPS’s Vice President of Operations and Public Affairs for the Americas Region
Moderator: Rick Ortiz, Deputy Senior Commercial Officer, U.S. Embassy, Ottawa, Canada
Location: Real Room 1 (2nd floor)

3:15 – 3:45

Networking Break

3:45 – 4:30

Do the Math – Making Incoterms and payment terms work for you
Speaker: Juan Jose Giraldo, Sales Center Manager, DHL
Speaker: Maria Fernanda Borrero, VP International, Helm Bank
Moderator: Jamie Koloditch, Senior Commercial Officer, U.S. Embassy Buenos Aires, Argentina
Contributor: Mike Allocca, President, Allocca Enterprises
Location: Real Room 1 (2nd floor)

4:30 – 7:30

Vendors Corner
Location: Outside Real Room (2nd floor)

6:00 – 8:00

American Chamber of Commerce Reception
Location: Real Room (2nd floor)

Wednesday May 21, 2014

8:00 – 3:30

Senior Commercial Officer Consultations
Location: Ceiba Room (2nd floor)

8:00 – 5:00

Business to Business meetings taking place concurrently
Location: Real Room (2nd floor)

9:40 – 10:00

Networking Break

11:45 – 1:30

Lunch
Location: Terrace (1st floor)


* Topics and speakers are subject to change