“Marketing to China and Beyond…”

When: Tuesday, September 17, 2013 - 9:00am-3:30pm

Where: Department of Resources and Economic Development, 172 Pembroke Road, Concord, NH 03301

Cost: $75

The New Hampshire International Trade Resource Center (NHITRC) is pleased to welcome Dr. James Chan and Wendy Pease back to New Hampshire on September 17, 2013!

As a follow-up to our November 2012 “Doing Business in China” seminar, we are pleased to have Dr. Chan from Asia Marketing and Management back for a presentation on “Marketing Your Products to China and Beyond…” Many countries in the region offer opportunities for New Hampshire exporters!

In addition to Dr. Chan’s presentation, we are excited to have Wendy Pease from Rapport International back at the NHITRC as well. Rapport International offers foreign language translation and interpretation services in over 100 languages, diversity training and international marketing seminars.

Countries to be discussed include: China, Hong Kong, Taiwan, Singapore, Malaysia and Thailand

Topics and questions to be discussed include:

  • What products or services will sell in China, Hong Kong, Taiwan, Singapore, Malaysia and Thailand?
  • Should you grant exclusivity to an agent in any of these countries?
  • Why insist on prepayment before shipment?
  • What are the pros and cons of using a distributor, an agent, or a representative?
  • What is the most common form of partnership and how do you evaluate performance?
  • What is an appropriate salary and how is that negotiated?
  • What to do after you secure a signed contract in China?
  • How often do you need to travel to Asia in a year?
  • How to protect your intellectual property rights (IPR) throughout Asia?
  • How long will it take to enter one of these markets?
  • Is a local language website needed?
  • Could an office in any of these locations serve as a “regional hub”?
  • What cultural aspects are different?

In addition, we are pleased to offer a special translation program to the first 15 STEP-grant qualifying* companies who sign up for this event – as part of your registration cost, Rapport International will offer translation services for no additional cost. Choose one of the two options below.

Translation Option 1

  • Free verbal Consultation regarding language translation strategy and plan for your business
  • 2 pages of translation (up to 600 words)
  • Includes translation and editing by two linguists
  • 3-5 day turnaround time
  • Guaranteed quality

Translation Option 2

  • Free verbal Consultation regarding language translation strategy and plan for your business
  • 1 page of translation (up to 300 words) PLUS translated and print-ready business card (does not include printing and we will need original design files)
  • Includes translation and editing by two linguists
  • 3-5 day turnaround time
  • Guaranteed quality

What could you use this for?

  • Confidentiality agreements
  • Contracts
  • Documents or product information to add to your website
  • Correspondence
  • Business cards for an upcoming trade show or business trip
  • Other documents your company needs to have translated

Which languages?

  • Traditional Chinese
  • Simplified Chinese
  • Thai
  • Malay
  • Any other language offered by Rapport International – list here.

* STEP Grant qualifying companies means NH companies which meet the requirements of the State of NH’s State Trade Export Promotion (STEP) Grant which is a U.S. Small Business Administration (SBA) program. Translation program limited to one per company. Please contact Tina Kasim at 603.271.8444 or Tina.Kasim@dred.state.nh.us if you have questions about the State of NH STEP Grant.

Limited one-on-one meetings with Dr. Chan will also be available – companies do not have to be STEP-qualifying for these meetings. If you are interested in a one-on-one meeting with Dr. Chan, please email Tina.Kasim@dred.state.nh.us or Taylor.Little@trade.gov upon your registration to confirm your interest. One-on-one meetings will likely take place over the lunch hour.

Registration: Register online by visiting http://www.nheconomy.com/exportnh/news-and-events/event-and-seminar-registration.aspx. *Please choose the event “Marketing to China and Beyond” from the dropdown menu.

Speaker Biographies:

  • James Chan

Dr. Chan is the founder of Asia Marketing Management. In 1996, the American Management Association (AMA) commissioned Dr. Chan to create and lead its first three-day course titled "Business Skills for the China Market" for executives, managers, and technical professionals of various Fortune 1000 companies.

An animated public speaker in three languages - English, Mandarin Chinese (putonghua) and Cantonese – Dr. Chan received his Ph.D. from the University of Michigan in 1977, M.A. from the University of Chicago in 1973, and B.A. from the University of Hong Kong in 1970. He is the author of the book Spare Room Tycoon, Succeeding Independently: The 70 Lessons of Sane Self-Employment.

Karen E. Klein of Bloomberg BusinessWeek interviewed James Chan in her article “How to Sell To China Now” published on December 30, 2011, which has been posted by Forbes Special Reports and other media worldwide. Additionally, Dr. Chan was interviewed by “Money Matters TV” in Philadelphia on September 5, 2012 about his experience exporting to China. Dr. Chan has also written articles on “Tips for Travelers to China” and “Protecting IP in China.”

  • Wendy Pease

Wendy Pease is the owner of Rapport International, LLC a full-service translation and interpretation company based in metro-west Boston, Massachusetts. The company offers foreign language translation and interpretation services in over 100 languages. Ms. Pease is also an expert on diversity training and international marketing communications.

Ms. Pease has an MBA from the Amos Tuck School at Dartmouth College and a BA from the Pennsylvania State University in Foreign Service and a minor in Business Administration. She has lived abroad in Mexico, Taiwan and the Philippines. Ms. Pease is regularly published with articles on exporting and multilingual work forces. She also speaks on global communications, translation, interpretation and cultural considerations.

If you have any questions, please contact:

Tina Kasim, Program Manager

New Hampshire International Trade Resource Center

(T) 603.271.8444

(E) Tina.Kasim@dred.state.nh.us

Taylor Little, International Trade Specialist

U.S. Department of Commerce, U.S. Commercial Service

(T) 603.953.0211

(E) Taylor.Little@trade.gov