Janelle Santerre Weyek, Commercial Officer
Janelle Weyek joined the Minneapolis Export Assistance Center as a Commercial Officer in December 2011. During her two-year tour in Minneapolis Janelle will oversee companies in Ramsey and Washington counties. A native of northern Wisconsin, Janelle brings over 20 years of marketing and channel experience in Minnesota-based Fortune 500 firms to niche industry players. “Start this” – “grow that” – “fix it” were common objectives for Janelle across manufacturing, technology and service industries. Broad-based market experience, a solid foundation in finance, and a strong business acumen honed through business model development and reinvention strategies created Janelle’s sweet spot in driving revenue growth and profitability across domestic and international markets. Janelle’s functional expertise is in international and domestic market entry and expansion strategy and execution, product development, segmentation, and channel management. Janelle holds an MBA and a Masters of International Management from the University of St. Thomas, and a BA in International Relations from the University of Minnesota; she is an adjunct instructor in the MBA program at the University of St. Thomas. Janelle studied in France, and has lived in Turkey. She continues to be active in non-profits focused on improving the lives of people around the world.