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Preliminary Market Assessment

Preliminary Market Assessment (PMA) – is the service CS Kazakhstan provides to determine whether or not there is a market for a company’s products and whether a GKS will be successful. Key content is specific market segment information as well as feedback from 5-10 potential Kazakhstani partners, and whether or not these Kazakhstani firms are interested in partnering with the U.S. exporter.

If the results of the PMA are positive and the company would like to come to Kazakhstan to have a series of meetings, then the Gold Key Service (GKS) is arranged. The PMA cost is credited to the GKS fee if the company executes the service within 3 months – the time period when leads remain current and active. (Fees for the follow-on GKS: $300 for SME; $1,200 for large company).

The cost structure for the Preliminary Market Assessment is:


SME Company*

SME New-to-Export Companies using Service for first time

Large Company*

Preliminary Market Assessment




(Follow-on Gold Key Service)




*A Small or Medium-Sized Enterprise (SME) is defined as a firm with 500 or fewer employees or self-certified as a small business under SBA regulations. A large company is defined as a firm with more than 500 employees. Subsidiaries will be classified based on the size of the parent company.

To start planning your PSMA, please refer to our staff directory and contact the specialist directly for your industry at +7-727-250-7612.