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Milan, Italy - September 9-12, 2010

The U.S. Department of Commerce encourages you to exhibit at MACEF FALL 2010, the largest and most prestigious trade fair in the world devoted to home decoration, jewelry, kitchen and giftware. This highly acclaimed international trade fair will take place in Milan Italy, September 9-12, 2010. The 2009 edition counted the presence of 85,000 visitors and 1,800 exhibitors. The U.S. Commercial Service will have a booth at MACEF FALL 2010 to promote and coordinate the participation of U.S. Companies exhibiting at the event.

MACEF FALL 2010 will showcase a diverse range of professional sectors:

  • HOME DECORATION (furnishings, decoration, textiles and design objects)

Working with the show organizer, the U.S. Commercial Service Italy offers an exclusive opportunity for U.S. companies to participate in this prestigious event and showcase their products to the world. This U.S. only SPECIAL OFFER includes 10 sqm (10'x10') TURNKEY booth for ONLY USD 650.00 for first time participation at the U.S. HOME STYLE PAVILION! Second time participants pay just 50% of the regular rate. Third time participants pay just 30% of the regular rate.

The U.S. Commercial Service in Milan offers a wide range of no-cost services for U.S. exhibitors to support your sales efforts in Italy and Europe, before, during and after the show.

At no charge, we will (if you want):

  • conduct pre-show promotion on your behalf via our Europe-wide network at other U.S. Embassies and Consulates to alert international distributors that you will be at the show, and invite them to visit your booth;
  • provide information about services we offer to exporters of American-made products, including the possibility to be featured on our official U.S. Commercial Service website in Italy to generate additional business leads, for ad hoc interpreting, market research, follow-up services or logistics assistance;
  • introduce you to an International Trade Specialist at your nearest Commerce Department "Export Assistance Center" in the United States.

At charge, we will (if you want):

  • pre-arrange one-on-one meetings with potential business partners and domestic buyers at the fair;
  • arrange a dedicated interpreter at your booth.

We look forward to seeing you at MACEF FALL 2010!

Just register in the form below to let us know which of the above mentioned services you are interested in and/or contact Commercial Specialist Valentina Massari, at valentina.massari@trade.gov

For more information on the exhibit, please download the official brochure.

And MACEF website:


If you are interested in exhibiting in the U.S. Pavilion at MACEF FALL 2010, please contact the organizer as follows:

MACEF Representative in the U.S.:

Mr. Stefano Caccia

Phone: (415) 434-4478 ext. 2

Fax: (415) 704-3081

Web: http://www.projectforyou.com

E-mail: Stefano@projectforyou.com

And please mention that you were referred by the U.S. Commercial Service, Italy.

For more information on the Italian market or details about our matchmaking services at the show, please contact:

Valentina Massari, Commercial Assistant

Tel.: +39 02 626 88 507

Fax: +39 02 659 6561

E-mail: valentina.massari@trade.gov

Presentazione in Conference Room
Eicma 2010