Travel and Tourism: Attracting More International Visitors to the USA
The Commercial Service helps U.S. tourism companies including promotion bureaus, CVBs, hotels, tour operators, and more to capture international business. We support you through the activities of our Travel & Tourism (T&T) Team comprised of tourism specialists throughout the U.S.
Team members can help you understand global markets, develop international marketing plans, meet buyers at international trade shows, and much more.
Learn more about what we can do for you:
|Philoxenia 2012 "Discover America" - CS Athens Literature Promotion Program -- Travel and Tourism Industries|
|Pre-Register for this event|
Philoxenia, Greece's premier annual international travel and tourism exhibition, takes place every year in Thessaloniki, the second largest city in northern Greece.
The CS Athens Literature Promotion Program (LPP) customizes and expands-upon the traditional catalog show. We select the best trade shows at which to hold the LPP, in sectors that offer the greatest potential for U.S. firms. We know that it is very important that we understand your products or services, and your objectives for participating in this event, so before the event we will ask you to complete a Company Profile, detailing your products or services, your competitive advantages, your objectives for participating in the LPP, the most important criteria that you are looking for in an overseas partner, and other important information. We will then call you to review your Profile and answer any questions you may have. All of this information will better enable us to discuss your products or services with visitors to the event and to obtain the right information from them.
CS Athens' participation in Philoxenia, which started in 2010 for the first time, through its “Discover America” Literature Promotion Program was a resounding success, generating Export Successes for the participating U.S. companies. In addition to the display of U.S. companies' literature in our booth, CS Athens will arrange for a number of promotional activities for U.S. participants before, during and after the show.
Before Philoxenia, CS Athens will send press releases to all major travel media, major tour operators and travel agents, and to the Philoxenia organizers. During Philoxenia, CS Athens will distribute press releases with the profiles of U.S. participating companies to travel journalists that participated in the press conference given by the Minister of Tourism. And following Philoxenia, CS Athens will arrange with internet travel sites to upload information on our participation. After the event, CS Athens will provide the trade leads generated at the show to the U.S. participants and send a follow-up message to the firms we met with, reminding them of our meeting.
New Service Added: Philoxenia Organizers will again invite foreign tour operators that will be available for pre-arranged one-on-one meetings. CS Athens plans to meet with and promote the U.S. participants to these tour operators.
Participation fee is $300 per U.S. entity. This is a very popular event so be sure to reserve your space right away!
|Irene Ralli, Athens|
Phone: 30-210-720-2224; 2225
|David McNeill, Santo Domingo|
Senior Commercial Officer
|Maria Georgousi, Athens|