Germany: Top Choice for U.S. Medical Technology

Archived copy available.

Date recorded: Tuesday, September 13, 2011
Place: Online webinar on your computer
Fee: $50 for archived copy of webinar and presentations


For direct e-mail inquiries, please contact Pompeya Lambrecht at or Julia Zorzi at Via phone, Pompeya can be reached at 602.277.5223 and Julia at 412.644.2817.

Webinar Overview

Join the U.S. Commercial Service’s webinar to gain expertise in using Germany as your gateway into the European Union as well as understanding the reimbursement challenges faced by American companies selling to the German Healthcare Market. The German Healthcare Market is the largest in Europe. It was 11.6 % of GDP (2009); employed 5.4 million people; and accounted for expenditures of € 278.3 billion in 2009. According to the German Medical Technology Association (BVMed), the medical devices segment employed 170,000 and generated expenditures of
€ 25 billion in 2009.

Presenters will discuss the benefits of starting with Germany versus the United Kingdom, even though Americans share heritage and language with Britain. In addition, current market issues, trends and opportunities as well as market entry strategies will be addressed. A comprehensive review of the German reimbursement practices and procedures is also included. Finally, an American exporter will share their experience in Germany and the European Union. Following the presentations, there will be an open question and answer period.


Discussion will include diagnostics, medical devices, medical equipment, instruments and disposables as well as dental equipment and supplies. Pharmaceuticals will not be included.


Mr. Edmund Hain, Managing Director,BCNI,
Presentation: Why start in Germany even though the UK speaks English?
The agenda covers: Overview Europe and EU 27; General Market Conditions for Medical Technology and Comparison UK and Germany; Healthcare Market Germany; Medical Technology Market Germany and EU; Germany and EU Market Opportunities; as well as Market Access Germany and Subsidies.

Mr. Michael Ehlebracht, DMI-Systems AG,
Presentation: The Challenges of Reimbursement in the German Medical Market