Sample Outline for an Export Plan
Is you company's management committed to pursue exporting operations? Make sure you've answered the following questions.
Table of Contents
Executive Summary (one or two pages maximum)
Introduction: Why This Company Should Export
Part I
Export Policy Commitment Statement
Part II
Situation/Background Analysis
 | Product or Service |
| Operations |
| Personnel and Export Organization |
| Resources of the Firm |
| Industry Structure, Competition, and Demand |
Part III
Marketing Component
| Identifying, Evaluating, and Selecting Target Markets |
| Product Selection and Pricing |
| Distribution Methods |
| Terms and Conditions |
| Internal Organization and Procedures |
| Sales Goals: Profit and Loss Forecasts |
Part IV
Tactics: Action Steps
| Primary Target Countries |
| Secondary Target Countries |
| Indirect Marketing Efforts |
Part V
Export Budget
| Pro Forma Financial Statements |
Part VI
Implementation Schedule
| Follow-up |
| Periodic Operational and Management Review (Measuring Results Against Plan) |
Addenda
| Data on Target Countries and Market |
| Basic Market Statistics: Historical and Projected |
| Background Facts |
| Competitive Environment |
Go Back to Develop Your Export Plan