Study USA 2010, will take place in Tijuana, Baja California, Mexico to introduce thousands of high school and college students, as well as business executives, from Northwestern Mexico to the wide range of educational opportunities in the United States. Previous editions of Study USA had the participation of 18 learning institutions from the U. S. and over 2,500 attendees. The exhibition is organized by the U.S. Department of Commerce Foreign Commercial Service in Tijuana in coordination with local public and private educational institutions.