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E-Commerce Revolution in China:
How to Sell U.S. Consumer Products On-Line

This Webinar took place on December 7, 2011
To access a recording, contact Kellie.Holloway@trade.gov.

Hosted by the US Commercial Service, US Embassy in Beijing, this free webinar is designed for US consumer goods companies thinking about sales in China. Whether you are a manufacturer, distributor, or an exporter, you can learn more about China’s e-commerce market and one approach to reaching Chinese consumers via the most popular on-line retail channel in the country, Tmall.com.

The Opportunity for Consumer Goods

Set to reach $100 billion by 2012, China’s e-commerce market is experiencing outstanding growth in both business-to-business and business-to-consumer categories. China has more internet users than the US and Japan combined. Disposable income of these internet savvy users is on the rise, fueling the industry’s growth. On-line payment platforms are improving as China’s 142 million internet shoppers buy everything from today’s lunch to Mercedes Benz on-line.

Understand the trends in China’s e-commerce environment. Hear about leading Chinese e-commerce platforms including, Alibaba’s Tmall.com. Learn how SMEs in the U.S. can sell direct to Chinese consumers via Chinese online retailers, with the support from an IT and logistics solution provider ”Export Now” (ExportNow.com). Export Now combines an IT and logistics solution to allow U.S. companies to sell directly on Chinese e-commerce platforms from the companies’ offices in the U.S.

Program Discussion Topics

  • Boom of e-commerce in China and expectations of future growth
  • Online retail platform landscape
  • How to leverage an intermediary and sell US consumer products on Tmall.com.
  • How back office functions are handled, including IT support, logistics, inventory management, payment collection, returns, and refunds
  • Submit questions to presenters to cover your issues of concern


Joshua Halpern, Commercial Officer, US Commercial Service, US Embassy, Beijing

Frank Lavin, Global CEO, Export Now, Inc.

Registration: Closed. For access to a recording contact Kellie.Holloway@trade.gov.

Questions: Please contact Kellie Holloway, China Business Information Center, US Department of Commerce at kellie.holloway@trade.gov.